Mom’s Belief, a children’s health and mental wellness company, has developed a specific health insurance product for children with special needs who suffer from autism, Down syndrome and cognitive disorders. learning, among others.
The Mom’s Belief Care-Aadvik children’s insurance scheme, which has been launched in association with health insurance, will cover the cost of treatment for these children, offering coverage in the range of Rs 1.5 lakh to Rs 4 lakh.
”We are a children’s health and mental wellness company. Our core DNA is child development and we care for special needs children with Down Syndrome, Autism, ADHD (Attention Deficit Hyperactivity Disorder), learning disabilities, intellectual disability or any other developmental delay.
“Our core is mental age 0-15 and we do about 30,000 sessions per month on these types of therapies, interventions or counseling etc.,” said Nitin Bindlish, founder and CEO of Mom’s Belief. , during an interaction.
The start-up, which started operations at the end of December 2018, has a good team of over 700 full-time professionals and has about 100 centers across India. It is one of the largest mental health companies not only for children but also for adults in Asia-Pacific, Bindlish said.
Talking about the Mom’s Belief Care-Aadvik children’s insurance plan for children with special needs, he said that it is a 360-degree group insurance product underwritten by Care Health, which is a product business-to-business. This means parents will need to become Mom’s Belief customers to purchase this product.
”I cannot sell it directly to the parents, the parents have to become my clients and then I can pass this benefit on to them as per the mandate of Irdai (Insurance Regulatory and Development Authority of India), the founder of the company said. .
He said that from a B2C perspective, the company had planned everything to get it to customers, but it was a long process. It may take two to three years to get it approved at the B2C level, which the company will do.
“But we want to pass the benefit on to parents as soon as possible, and that’s why we first launched group insurance as part of the 360 degree group program,” Bindlish said.
Currently, there is no comprehensive product like this offering covering from Rs 1.5 lakh to Rs 4 lakh, which covers IPD (inpatient department) in 16,000 hospitals, OPD ( outpatient service) in therapy in more than 100 centers and that too cashless, he said.
”We added pathology, blood test and nutrition, among others, in the policy because these children need a lot of supplements.
“Parents are also included on a co-pay basis plus assessment and screening, just like in the US and also cashless. So those are some of the benefits we want to give to parents,’ Bindlish added.
Mom’s Belief recently soft-launched the product and began issuing fonts with over 30 fonts already sold and 100 pending.
”We want to roll out the product gradually and then roll it out to a larger population. This will be one of the solid steps in this industry. We also have certain targets, we want to insure 10,000 children under this insurance by 2022,’ Bindlish said.
He said Mom’s Belief is also almost done on the floating family plan.
“Because say no one uses this insurance, say no one uses the IPD part, it can be used by parents as well as siblings. We also add it for adult mental health counseling because most of the time both parents are anxious, depressed, or sometimes need counseling,” he said.
Bindlish added that it was not about a child but about the whole family going through the turmoil and everything. “So we also want to add family guidance to this product.” On the premium side, he said that for coverage of Rs 1.5 lakh, the premium will be Rs 22,000 including GST.
The Gurugram-headquartered company provides its services through its approximately 100 centers as well as through digital therapy where a mother can be trained to become a co-therapist for her child.
(With PTI entries)
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Posted: Thursday February 24th 2022, 5:26 PM IST